Media Kit 2026
Living Your Best Life Now!
Partner with Better Nester to reach the Dallas-Fort Worth's most engaged 55+ active lifestyle community
About Us
At Better Nester, our ethos is simple: Living Your Best Life.
We're here as a trusted friend — to inspire our readers with new ideas, connect them with people and businesses we trust, and make it easy to enjoy more of what you love.
Our readers are active, connected, and full of life. Many are in the exciting stage of pre- or full-retirement (55–75), ready to spend more time with family and friends, explore new places, and enjoy the finer/fun things in life.
Better Nester brings features that make everyday better — from Local Events, Inspired Home ideas, Travel ideas, Health & Wellness tips, and Special Offers we've handpicked just for our readers.
Better Nester Market and Reader Profile
Note: The Map shows the distribution in North Dallas/Ft. Worth as of Q4 2025. Markers are approximate locations for the 55+ active lifestyle communities.
Active Lifestyle
Includes active lifestyle audiences in 55+ communities and Look-alike audiences not in 55+ communities
Age: 55-75 primary target
Home Values: $300k+
HHI: $100,000+
Net Worth: $1mm+
Uniques/ Impressions
30k/400k
Interests
Travel, Entertainment, Home Trends, Health & Wellness.
Editorial Features
Local Events
Our goal is to create the most comprehensive list of upcoming local events in each of our metros, starting with Dallas/Ft. Worth. We will include festivals, music, sports, the arts, and more, with the ability to purchase tickets if required.
Inspired Home
Our goal is to inspire, educate, and connect with curated partners who can help bring these ideas to life. We will feature ideas for design and lifestyle, as well as for remodeling, maintaining, and repairing the elements of your home.
Travel
The active lifestyle includes travel, and we aim to inspire our readers with ideas across the globe, with themes based on destinations, experiences, group type, top travel lists, best offers/deals, and introduce our trusted partners.
Health & Wellness
Our readers live life to the fullest, and are actively seeking answers to health and wellness options. We will provide insights on trending and well-known nutrition, exercise, therapy, elective medical, med spa, supplements, personal care, and more.
Special Offers
Of course, we will promote the special offers from our curated partners each week, many of which will be only available on Better Nester.
Better Nester Network Advertising
Pay-Per-Action (PPA)
This is a tracked pay-per-action program where you only pay when a qualified prospect inquires about your services.
Placement: Article adjacency, directory. On website, newsletter, and social media posts.
Pay-Per-Sale (PPS)
This is a tracked pay-per-sale program where you pay a percentage of the sale or a flat fee per sale when a customer makes a purchase.
Placement: Article adjacency, directory. On website, newsletter, and social media posts.
Sponsorships (Paid)
- Featured Article on website home page, category page, newsletter, special offers, and social media.
- Sponsored email/Social media promotion: Single advertiser focuses on targeted Better Nester Targeted HH.
- Sponsored 'Better Nester Minutes': Category specific streaming to TV/Cable 60 second spot example: Better Nester Top 3 things to do, brought to you by (advertiser) or Advertiser service specific.
Paid Advertisement
Ad placement on the Better Nester website, category email, and boosted social media.
Extended Reach
Extend your reach beyond the Better Nester network through paid media options including digital, social, email marketing, and traditional media.
What to Know to Get Started
- Each category will be limited to the number of partner participants, and once filled, it will only open if someone leaves.
- All campaigns are tracked for performance and engagement.
- You can sponsor or advertise on the site if the category is full.
- Choose the category(s) of interest, and advertising format you prefer or want (can run multiple versions).
Next Steps:
- Contact us to discuss placement, pricing, options
- Sign agreement
- Set up account and payment method (ACH or CC)
- Set up tracking and reporting
- Month to month contract
Let Us Introduce You To Our Better Nesters
Ready to partner with Better Nester? Get in touch with us today.
Contact Information
Richard Jones
President/Co-Founder
Phone
949-315-1179
Website
Contact
Use the contact form to get in touch
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